Experience the Small Business Growth Series hosted by the Humber River Centre, where each session is guided by industry professionals committed to delivering practical and relevant content to help support your business at any stage of growth.
HRC...
Experience the Small Business Growth Series hosted by the Humber River Centre, where each session is guided by industry professionals committed to delivering practical and relevant content to help support your business at any stage of growth.
HRC Small Business Growth Series: LinkedIn for Business Owners: How to Show Up, Build Trust and Grow Online
Date: Thursday, September 25th, 2025.
Location: 28 Ann Street, Bolton Ontario L7E 1B9. In the Humber River Centre (2nd floor)
Time: 9:00 a.m. – 10:00 a.m.
LinkedIn is becoming an increasingly more powerful platform for business owners, entrepreneurs, and service providers to build trust, showcase expertise, and stay top-of-mind with their network for opportunities.
According to LinkedIn research, the personal brand is 20x more important than the business brand on the platform.
Whether you're new to LinkedIn or want to use it more strategically, this session will help you show up with confidence and clarity. Attend to learn how to optimize your profile, craft a strong presence, and start creating content that connects with potential clients, collaborators, and community partners.
Led by brand strategist and marketing advisor Daniel Francavilla, this hands-on session will cover:
- The most important parts of your LinkedIn profile to update
- What performs best (and what not to post) as a business owner
- Content strategies to increase visibility without spending money
- How to build your credibility, thought leadership content and personal brand (without being salesy)
You’ll leave with actionable tips, real examples, and next steps to level up your LinkedIn presence — whether you’re promoting your current business, launching something new, or looking to build your overall personal brand.
Speaker Bio:
Daniel is a Certified Brand Strategist, professor at OCAD University, member of the Canadian Marketing Association and RGD, and recipient of a 40 Under 40 Award.
He currently supports founders, leaders and their organizations with brand strategy, personal branding, storytelling and more.
Daniel launched The Good Growth Company in 2023, an upskilling company for non-profit organizations and purpose-driven businesses seeking to invest in their people to help scale their mission.
Previously, Daniel founded the creative agency Now Creative Group in 2013, which was acquired by King Street Media in 2021. Now received a Business Excellence Award, CMA Award and RGD Social Good Design Award. The firm also launched CreatorClub, a venture-backed platform and studio streamlining the content creation process for creators and brands.
